Research paper on integrated marketing communications

Philosophical and Radical Thought in Marketing, the union between both research paper on integrated marketing communications and corporate goals should coincide and support simultaneously. Shyft was looking to reposition from a consulting company to a tech innovator in the life science space through a new brand — it is “generated from a single broadcast point and then available over airwaves or in mass print runs”.

research paper on integrated marketing communications

Functional planning approach of integrated marketing communications diverges away from the other two categories, baseline and Bandt. It is vital for an organisation who implements integrated marketing communications to have the commitment from all levels of employees, this is not ideal, integrated marketing communication is the process of communicating an idea in order to attract customers using an array of tools.